Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shifts

Source: The Times of India· Javed Farooqui· July 30, 2026

Brand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular entertainment properties. Sony Pictures Networks India has secured over twenty sponsors for the upcoming season. New…

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