The smush
Source: Seths.blog· Seth Godin· July 28, 2026
SynaBot summary
New creative technologies often democratize capabilities, making average outputs better while slightly degrading top-tier quality. This trend impacts how AI tools will shape content creation, balancing accessibility with specialized artistry.
Key takeaways
- AI democratizes creative tools, raising average quality.
- Top-tier human craft may initially be diluted.
- Expect wider access to better-looking content.
- Nuance and specialized skill remain important.
Why it matters
AI tools will likely improve the baseline quality of everyday content, making professional-level output more accessible. However, highly specialized or artisanal AI creations might not yet match human expertise in nuanced areas.
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