Vertical Video Economy Worth $150B, Even Without China – Owl & Co Report
Source: Deadline· Jesse Whittock· August 19, 2026
SynaBot summary
The vertical video market is projected to reach $150 billion globally this year, excluding China. This represents a significant 42% increase from the previous year, underscoring the rapid growth of short-form, mobile-first video content.
Key takeaways
- Vertical video market hits $150 billion globally.
- Market grew 42% year-over-year.
- Short-form video is a major economic driver.
- AI tools are vital for content creation.
Why it matters
This massive market growth means businesses and creators need to adapt their content strategies. AI tools for video editing, script generation, and audience analysis will become even more crucial for producing engaging vertical content efficiently.
This story was reported by Deadline. Read the full original article:
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