ZEROBASEONE's Matthew Seok drives 40 mil. views in Seoul's new tourism push - The Korea Times

Source: 코리아타임스· Lee Kyung-min· July 28, 2026

In its ongoing effort to translate global enthusiasm for Korean pop culture into real-world foot traffic, Seoul’s municipal tourism agency has turn...

This story was reported by 코리아타임스. Read the full original article:

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