Consumer Trust in AI Is on Track to Grow by 15 Percentage Points by 2030

Consumer trust in artificial intelligence is projected to increase significantly by 2030, according to new Boston Consulting Group research. This growth is fueled by AI's increasing role in product discovery and its ability to influence purchasing decisions beyond just price.
Key takeaways
- AI is becoming a key driver for brand discovery.
- Consumer adoption of AI in shopping has tripled recently.
- Buyers prioritize value over price when influenced by AI.
- Trust in AI for purchasing decisions is on a strong upward trend.
Why it matters
For professionals leveraging AI tools, this trend indicates a growing acceptance of AI-driven recommendations and insights. Businesses that effectively integrate AI into customer interactions can expect greater consumer engagement and potentially higher conversion rates.
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