Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
Source: Digiday· Li Lu· August 5, 2026
SynaBot summary
New research indicates brands are prioritizing measurable ROI for holiday marketing in 2026, driven by shopper affordability concerns and rising operational expenses. This shift impacts how AI tools will be deployed to demonstrate campaign effectiveness.
Key takeaways
- Brands seek demonstrable marketing ROI in 2026.
- Shopper affordability is a key holiday marketing challenge.
- Rising operational costs pressure marketing budgets.
- AI tools must prove direct impact on sales.
Why it matters
For AI users, this means a greater demand for tools that can precisely track and attribute marketing campaign performance. Expect AI assistants to focus on delivering concrete data proving their value in driving sales and justifying ad spend.
This story was reported by Digiday. Read the full original article:
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