Exploring fashion designers’ acceptance of AIGC: A dual-pathway analysis from the stimulus–organism–response perspective

Source: Plos.org· Tingting Ma, Mengyun Yang· August 17, 2026
Exploring fashion designers’ acceptance of AIGC: A dual-pathway analysis from the stimulus–organism–response perspective

Artificial Intelligence Generated Content (AIGC) is increasingly used in creative design. Understanding fashion designers’ willingness to adopt these tools has therefore become important for both research and practice. Drawing on the Stimulus–Organism–Respons…

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