The Real Promise Of Synthetic Personas Is Better Activation

Source: Forrester.com· Barbara Winters· August 19, 2026
The Real Promise Of Synthetic Personas Is Better Activation

For years, B2B marketers have invested heavily in buyer personas, interviewing customers, commissioning research, synthesizing insights, documenting motivations, and mapping buying roles. Yet too often, those valuable insights end up buried in PDFs, slide dec…

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