UK SMBs are increasingly turning to AI for their ads — and many consider it their secret weapon for expansion

New research shows UK small and medium businesses are leveraging AI to access advertising channels previously out of reach, like streaming TV. This AI adoption is seen as a critical tool for business growth and international expansion.
Key takeaways
- AI makes streaming TV ads accessible for smaller businesses.
- Cross-border advertising campaigns are now easier with AI.
- SMBs view AI as a key growth and expansion tool.
- AI lowers barriers to entry for advanced advertising.
Why it matters
Businesses using AI tools can now explore new advertising avenues and reach wider audiences more affordably. This democratizes marketing, allowing smaller operations to compete with larger companies on platforms they couldn't previously access.
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