How to build a 90-day content calendar with AI

Before you start

• A clear business goal for the quarter
• 3–5 topic pillars your audience cares about

Tools you'll use

• SynaBot
• Notion
• Semrush

Steps

1. 1

   Write the business goal

   One sentence: what does content need to deliver this quarter? Sign-ups, MQLs, brand lift, retention.

2. 2

   Feed in the topic pillars

   3–5 topic pillars your audience cares about. If you don't know them, run keyword research first.

3. 3

   Ask for a monthly theme structure

   Prompt: "Build a 90-day content calendar organized by monthly theme. For each week, propose one long-form piece, three social posts, and one email."

4. 4

   Cross-check with SEO opportunity

   For each long-form piece, check search volume and difficulty. Swap in higher-opportunity terms where you can.

5. 5

   Assign owners and dates

   Move the calendar into your PM tool with owners and publish dates. Unassigned plans do not ship.