intermediate 60 min
How to turn customer reviews into marketing copy with AI
Mine the language your customers actually use and put it back into your ads, landing pages and product copy.
Guide curated and reviewed byMark Barclay
Before you start
- 100+ customer reviews
- Access to your website copy
Tools you'll use
- SynaBot
- Trustpilot
- G2
Steps
- 1
Export your reviews
Pull the last 100+ reviews from your review platform (or paste them from Amazon, G2, Trustpilot).
- 2
Ask for pattern extraction
Prompt: "Read these reviews. List the top 5 recurring benefits customers mention. For each, quote the phrases they use."
- 3
Rewrite hero copy using their language
Take the top benefit and its verbatim phrasing. Rewrite your hero using their words, not yours.
- 4
Build a testimonial wall
Pull the most vivid short quotes and add them as a proof section on your landing page.
- 5
Feed the phrases to your ads
Use the mined phrases as ad headlines. Customer language always outperforms marketer language.
What you'll have at the end
Landing page and ad copy written in the exact language your customers already use.