intermediate 60 min
How to run competitive research with AI
Get a structured teardown of any competitor in an hour, without paying for a research firm.
Guide curated and reviewed byMark Barclay
Before you start
- 3 direct competitors
- Their public pages
Tools you'll use
- SynaBot
- Semrush
Steps
- 1
Pick 3 direct competitors
Not 15. Not aspirational brands. The 3 whose customers you are actively winning or losing.
- 2
Give the assistant a research brief
Prompt: "For [Competitor], produce a teardown: (1) positioning, (2) pricing, (3) top 5 features, (4) target customer, (5) messaging strengths, (6) obvious weaknesses."
- 3
Paste their homepage, pricing page and top blog post
Grounded research beats guessed research. Never let AI make claims about a competitor without primary sources.
- 4
Build a comparison grid
Ask the assistant to output the same fields for all three competitors as a table.
- 5
Extract your unfair advantage
"Given this teardown, where is our positioning strongest vs weakest? Suggest three angles we should own."
What you'll have at the end
A three-competitor teardown with a positioning grid and three angles to own.