How to audit your website copy with AI

Before you start

• Access to your analytics
• Access to edit your CMS

Tools you'll use

• SynaBot
• Google Analytics

Steps

1. 1

   List your top 10 pages by traffic

   Pull them from Google Analytics or your CMS.

2. 2

   For each page, ask the assistant three questions

   "Who is this page for? What action do we want them to take? Where does the copy get in the way?" Paste the page content.

3. 3

   Ask for a hero rewrite

   For the pages where the hero is weak, prompt: "Rewrite the hero to make the promise clearer in 12 words. Return three options."

4. 4

   Prioritize by traffic × leak

   Fix the pages with the most traffic AND the biggest problems first. Ignore low-traffic pages for now.

5. 5

   Ship rewrites and measure

   Push one page at a time. Wait two weeks. Compare conversion. Repeat.