intermediate 45 min
How to write cold email that actually gets replies with AI
Use AI where it helps (research, personalization, follow-ups) and keep humans where they matter (the offer and the pitch).
Guide curated and reviewed byMark Barclay
Before you start
- A list of 25 highly relevant prospects
- A tested cold email template
Tools you'll use
- SynaBot
- Instantly
- HubSpot
Steps
- 1
Pick a tight target list
AI cannot save a bad list. Start with 25 highly relevant prospects — better one great fit than 500 lukewarm ones.
- 2
Write the body yourself
Write one email body: 4 short sentences, one clear ask. This is the template you'll personalize.
- 3
Ask the assistant for a personal opener
For each prospect, paste their LinkedIn or website. Prompt: "Write one sincere opening sentence referencing something specific they're doing."
- 4
Generate three follow-ups
Ask for three variants: short bump, value-add (share a resource), and a polite breakup message.
- 5
Track and iterate
Log reply rate per opener style. Kill patterns that don't work; double down on ones that do.
What you'll have at the end
A five-touch cold email sequence with personalized openers, ready to send.