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SynaBot
intermediate 45 min

How to write cold email that actually gets replies with AI

Use AI where it helps (research, personalization, follow-ups) and keep humans where they matter (the offer and the pitch).

Mark Barclay
Updated July 16, 2026

Before you start

  • A list of 25 highly relevant prospects
  • A tested cold email template

Tools you'll use

  • SynaBot
  • Instantly
  • HubSpot

Course modules

  1. 1.Pick a tight target list
  2. 2.Write the body yourself
  3. 3.Ask the assistant for a personal opener
  4. 4.Generate three follow-ups
  5. 5.Track and iterate

Modules

  1. 1

    Pick a tight target list

    AI cannot save a bad list. Start with 25 highly relevant prospects — better one great fit than 500 lukewarm ones.

    Next: Write the body yourself →
  2. 2

    Write the body yourself

    Write one email body: 4 short sentences, one clear ask. This is the template you'll personalize.

    ← Previous: Pick a tight target listNext: Ask the assistant for a personal opener →
  3. 3

    Ask the assistant for a personal opener

    For each prospect, paste their LinkedIn or website. Prompt: "Write one sincere opening sentence referencing something specific they're doing."

    ← Previous: Write the body yourselfNext: Generate three follow-ups →
  4. 4

    Generate three follow-ups

    Ask for three variants: short bump, value-add (share a resource), and a polite breakup message.

    ← Previous: Ask the assistant for a personal openerNext: Track and iterate →
  5. 5

    Track and iterate

    Log reply rate per opener style. Kill patterns that don't work; double down on ones that do.

    ← Previous: Generate three follow-upsBack to top ↑

What you'll have at the end

A five-touch cold email sequence with personalized openers, ready to send.