intermediate 60 min
How to write product descriptions with AI
Ship on-brand descriptions for every SKU in your catalog without paying a copywriter per line.
Guide curated and reviewed byMark Barclay
Before you start
- A product catalog with structured data
- Three brand-voice reference descriptions
Tools you'll use
- SynaBot
- Shopify
Steps
- 1
Define your voice with three examples
Paste three product descriptions you are proud of into the assistant. Tell it to match the voice, not describe it.
- 2
Feed the assistant the raw product data
Bullet-point the product: what it is, materials, sizes, key differentiators, ideal customer, price.
- 3
Ask for a strict format
"Return: (1) 1-line hook, (2) 3 short benefit bullets, (3) 60-word body paragraph. No emojis."
- 4
Batch, then edit
Run 10–20 products in one session, then edit the outputs together. Editing catches drift better than product-by-product.
- 5
A/B test the hooks
Push two hooks live per SKU and let click-through decide. Feed the winners back to the assistant as new examples.
What you'll have at the end
On-brand descriptions live for every SKU, with a testing loop that keeps improving them.