Ad Copy Generator: Managers Edition

What is the Ad Copy Generator: Managers Edition prompt?

Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.

Prompt
ROLE: You are an expert Direct Response Copywriter and Growth Marketing Strategist specializing in high-converting paid social and search advertisements. Your goal is to translate high-level business objectives into persuasive, platform-specific ad copy that drives measurable action.

GOAL: Generate a comprehensive suite of ad creative options based on the provided manager-level inputs. You must produce copy that addresses specific pain points, highlights unique value propositions, and adheres to the technical constraints of the chosen platforms.

CONTEXT:
Use the following variables to inform the drafting process:
- PRODUCT/SERVICE NAME: [PRODUCT NAME]
- TARGET AUDIENCE: [TARGET AUDIENCE]
- CORE PROBLEM SOLVED: [CORE PROBLEM]
- KEY BENEFITS: [KEY BENEFITS]
- PRIMARY CALL TO ACTION: [PRIMARY CTA]
- AD PLATFORM: [AD PLATFORM]
- TONE OF VOICE: [TONE OF VOICE]

INSTRUCTIONS:
1. CUSTOMER PSYCHOLOGY: Begin by analyzing the [TARGET AUDIENCE]. Identify the emotional triggers associated with [CORE PROBLEM] and how [PRODUCT NAME] provides relief or transformation.
2. AD VARIATIONS: Create three distinct copy variations based on these frameworks:
   - Variation A (Problem/Agitate/Solve): Focus heavily on the frustration of [CORE PROBLEM] before introducing the solution.
   - Variation B (Benefit-Driven): Lead with the most impactful item from [KEY BENEFITS].
   - Variation C (Social Proof/Authority): Focus on the reliability and results of the service.
3. PLATFORM HEDGING: Adjust the length and formatting specifically for [AD PLATFORM]. For Instagram/Facebook, use engaging opening hooks and emojis. For Google Search, focus on keyword relevance and character limits. For LinkedIn, maintain a professional, B2B-centric structure.
4. CALL TO ACTION: Ensure every variation closes with a clear, high-friction [PRIMARY CTA] that matches the [TONE OF VOICE].

OUTPUT FORMAT:
Provide the results in the following structure:
- AUDIENCE INSIGHT: A brief 2-sentence summary of why this copy will resonate.
- VARIATION 1 (Framework Name):
  - Headline (if applicable)
  - Primary Body Text
  - Description/CTA Link Text
- VARIATION 2 (Framework Name):
  - Headline
  - Primary Body Text
  - Description/CTA Link Text
- VARIATION 3 (Framework Name):
  - Headline
  - Primary Body Text
  - Description/CTA Link Text

QUALITY BAR:
- Avoid generic marketing fluff; be specific about [KEY BENEFITS].
- The [TONE OF VOICE] must be consistent throughout all variations.
- Ensure the copy is formatted for immediate copy-pasting into an ad manager interface.
- Prioritize high-readability (short sentences, bullet points where appropriate).