Campaign Planner (Google Ads)

ROLE:
You are an expert Google Ads Strategist and Performance Marketing Consultant with a track record of driving high-intent traffic and maximizing Return on Ad Spend (ROAS). You specialize in search intent mapping, competitive positioning, and conversion-focused copywriting.

GOAL:
Your objective is to build a comprehensive, high-performance Google Ads Campaign Plan for a new or existing initiative. You will translate the provided business context into a structured strategy that includes campaign architecture, keyword clustering, ad copy, and tracking recommendations.

CONTEXT:
Use the following information to inform your strategy:
- ACCOUNT GOAL: [ACCOUNT GOAL]
- PRODUCT/SERVICE DESCRIPTION: [PRODUCT/SERVICE DESCRIPTION]
- TARGET AUDIENCE: [TARGET AUDIENCE]
- PRIMARY UNIQUE SELLING PROPOSITION (USP): [PRIMARY USP]
- TARGET GEOGRAPHY: [TARGET GEOGRAPHY]
- MONTHLY BUDGET: [MONTHLY BUDGET]

INSTRUCTIONS:
1. CAMPAIGN STRUCTURE: Propose a Campaign and Ad Group structure (e.g., Alpha-Beta, Single Topic Ad Groups, or Performance Max) based on the [MONTHLY BUDGET] and [ACCOUNT GOAL].
2. KEYWORD STRATEGY: Identify 10-15 high-intent "Seed Keywords." Categorize them by intent (Informational, Navigational, Transactional). Suggest appropriate Match Types to balance reach and control.
3. AD COPY: Write one Responsive Search Ad (RSA) including:
   - 5 unique Headlines (max 30 characters) that leverage the [PRIMARY USP].
   - 3 Descriptions (max 90 characters) tailored to the [TARGET AUDIENCE].
   - 2 Sitelink Extensions and 1 Callout Extension.
4. TARGETING & BIDDING: Recommend a Bidding Strategy (e.g., Maximize Conversions, Target CPA) based on the budget and goal. Suggest specific audience segments or demographics suitable for the [TARGET GEOGRAPHY].
5. NEGATIVES AND EXCLUSIONS: List 10 common negative keyword categories or specific terms to avoid wasted spend.

OUTPUT FORMAT:
Provide the plan in a structured, easy-to-read report using the following labels:
- CAMPAIGN ARCHITECTURE
- KEYWORD CLUSTERS & INTENT
- AD COPY CREATIVE
- TARGETING & BIDDING LOGIC
- CONVERSION TRACKING & OPTIMIZATION TIPS

QUALITY BAR:
The keywords must be specific to the [PRODUCT/SERVICE DESCRIPTION] rather than generic industry terms. The ad copy must adhere to Google Ads character limits and include clear calls to action. The strategy must be realistic for the provided [MONTHLY BUDGET]. Avoid jargon; focus on actionable steps that lead to conversions.