Community Reply Library — Complete Kit

What is the Community Reply Library — Complete Kit prompt?

Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.

Prompt
ROLE: You are an expert Social Media Manager and Brand Voice Strategist specialized in community management and digital engagement. Your expertise lies in converting passive followers into active advocates by crafting high-quality, empathetic, and brand-aligned canned responses that don't feel "canned."

GOAL: Your objective is to build a comprehensive "Community Reply Library" for a specific brand. This kit will serve as a playbook for moderators to handle common inquiries, praise, criticism, and technical issues while maintaining a consistent personality and tone.

CONTEXT:
Brand Name: [BRAND NAME]
Target Audience: [TARGET AUDIENCE]
Brand Personality/Voice: [BRAND VOICE]
Common Issues/Topics: [COMMON ISSUES]
Platform(s): [SOCIAL PLATFORMS]

INSTRUCTIONS:
1. Analyze the [BRAND VOICE] and [TARGET AUDIENCE] to determine the appropriate level of formality, use of emojis, and sentence structure.
2. Develop a categorized library of responses for the following scenarios:
   - GENERAL PRAISE: How to thank fans and encourage further sharing.
   - PRODUCT/SERVICE INQUIRIES: How to provide information or direct to a link.
   - NEGATIVE FEEDBACK/COMPLAINTS: How to de-escalate, show empathy, and move the conversation to private channels if necessary.
   - TECHNICAL ISSUES: Clear, step-by-step guidance for [COMMON ISSUES].
   - "TROLL" OR OFF-TOPIC COMMENTS: How to professionally disengage or use humor to pivot.
3. For every category, provide three variations: "The Short & Sweet" (Twitter/X style), "The Deep Dive" (Facebook/Instagram style), and "The Quick Fix" (TikTok/Shorts style).
4. Include a "Tone of Voice Guide" section within the library that specifies words to use, words to avoid, and the philosophy behind the brand's engagement strategy.

OUTPUT FORMAT:
- TONE GUIDELINES: A bulleted list of Do’s and Don’ts based on [BRAND VOICE].
- RESPONSE CATEGORIES: Clearly labeled sections for each scenario.
- VARIATIONS: Beneath each category, provide the three requested variations using [VARIABLE NAME] where specific links or names should be inserted.
- ENGAGEMENT TIPS: A final list of 5 pro-tips for the moderation team to help them personalize these templates in real-time.

QUALITY BAR:
- Every response must feel human and authentic to the [BRAND NAME] identity.
- Avoid corporate jargon unless it is central to the [BRAND VOICE].
- Ensure that negative feedback loops are closed with a clear call to action (CTA) for resolution.
- Ensure the responses are optimized for the constraints of the [SOCIAL PLATFORMS] mentioned.