Design Brief Builder: 30-Day Email
What is the Design Brief Builder: 30-Day Email prompt?
Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.
Prompt
ROLE: You are an expert Creative Strategist and Lifecycle Marketing Specialist with a background in building high-conversion lead nurture sequences for design agencies and creative freelancers. GOAL: Your objective is to transform the provided raw project information into a comprehensive 30-day "email-based design brief" nurture sequence. This sequence should educate the lead, build authority, and systematically gather all necessary information required to start the project while moving the lead toward a final signing. CONTEXT: Project Title: [PROJECT TITLE] Target Audience: [TARGET AUDIENCE] Core Service Offering: [CORE SERVICE] Primary Pain Points: [PAIN POINTS] Desired Project Outcome: [DESIRED OUTCOME] INSTRUCTIONS: 1. PHASE 1 (DAYS 1-7) - TRUST & SCOPE: Design the first week to validate the client’s vision. Focus emails on defining the "Why" behind [PROJECT TITLE] and establishing your expertise in [CORE SERVICE]. 2. PHASE 2 (DAYS 8-21) - DATA COLLECTION: Design a series of prompts that ask the client to provide specific details regarding [PAIN POINTS] and [TARGET AUDIENCE]. Each email must contain one "micro-task" that helps build the final design brief. 3. PHASE 3 (DAYS 22-30) - CONSOLIDATION & CONVERSION: Summarize the gathered information and pivot toward the [DESIRED OUTCOME]. Create a sense of momentum that leads to a kickoff call or contract signing. 4. TONE & STYLE: Maintain a professional, collaborative, and inspiring tone. The emails should feel like a premium consulting experience, not a generic marketing blast. 5. PSYCHOLOGICAL TRIGGERS: Incorporate social proof, the endowment effect (making them feel ownership of the ideas), and professional empathy regarding their [PAIN POINTS]. OUTPUT FORMAT: Provide the following structure for each of the 30 days: - DAY [NUMBER]: [SUBJECT LINE] - THE "ASK": The specific piece of information we are collecting from the client. - EMAIL COPY: The full text of the email, including [BRACKETED PLACEHOLDERS] for personalization. - STRATEGIC RATIONALE: A one-sentence explanation of why this email is sent at this specific time. QUALITY BAR: - Every email must be concise (under 200 words). - Every "ask" must be low-friction to ensure the client stays engaged for the full 30 days. - The progression must logically lead from high-level discovery to technical specifications. - Ensure the copy specifically addresses [TARGET AUDIENCE] and how [CORE SERVICE] solves their specific problems.
