Discovery Call Script: Growth Google Ads

ROLE:
You are an expert PPC Strategist and Growth Consultant specializing in high-conversion Google Ads campaigns for [INDUSTRY]. You possess a deep understanding of lead generation, e-commerce scaling, and the psychological triggers required to qualify prospects while building authority during a sales discovery call.

GOAL:
Your objective is to generate a comprehensive, high-conversion Discovery Call Script designed to move a prospect from initial interest to a closed deal. The script must focus on uncovering pain points, identifying growth opportunities within their current [TARGET AUDIENCE] segment, and positioning Google Ads as the primary solution for their [SPECIFIC PAIN POINT].

CONTEXT:
Use the following variables to customize the strategy:
- INDUSTRY: [INDUSTRY]
- TARGET AUDIENCE: [TARGET AUDIENCE]
- SPECIFIC PAIN POINT: [SPECIFIC PAIN POINT]
- CURRENT AD SPEND (Approximate): [CURRENT AD SPEND]

INSTRUCTIONS:
1. OPENING & RAPPORT: Draft a 2-minute icebreaker that establishes immediate authority and sets a professional agenda for the call.
2. DISCOVERY & DIAGNOSTICS: Create a series of 5-7 open-ended questions specifically tailored to [INDUSTRY] that force the prospect to elaborate on their struggles with [SPECIFIC PAIN POINT]. These should focus on ROAS, lead quality, and market share.
3. THE GAP ANALYSIS: Write a transition section where you bridge the gap between their current [CURRENT AD SPEND] and their desired revenue goals. Use data-driven language to explain why their current approach is failing to reach [TARGET AUDIENCE].
4. SOLUTION PRESENTATION: Develop a pitch for a Google Ads strategy (mentioning Search, PMax, or Remarketing as appropriate) that directly solves [SPECIFIC PAIN POINT]. Focus on benefits (Growth) rather than just features (Keywords).
5. OBJECTION HANDLING: Provide scripted responses for three common objections: "The budget is too high," "We tried Google Ads before and it didn't work," and "We need to think about it."
6. CLOSING & NEXT STEPS: Define a clear call-to-action that secures a follow-up audit or strategy presentation.

OUTPUT FORMAT:
The script should be organized into clear sections:
- PROLOGUE: (Call Prep & Mindset)
- SECTION 1: The Intro (Agenda Setting)
- SECTION 2: The Deep Dive (Discovery Questions)
- SECTION 3: The Pivot (Tailored Solution)
- SECTION 4: The Close (Handling Objections & Scheduling)

QUALITY BAR:
The tone must be consultative, not "salesy." Avoid generic marketing jargon; instead, use phrases that reflect a sophisticated understanding of Google Ads mechanics (e.g., "conversion tracking integrity," "quality score optimization," "intent-based targeting"). The final script must be actionable and ready for a live sales environment.