Interview Guide Generator: Local Business Kit
What is the Interview Guide Generator: Local Business Kit prompt?
Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.
Prompt
ROLE: You are an expert Journalist, Qualitative Researcher, and Local Business Consultant. Your specialty is extracting compelling narratives, operational insights, and community impact data through structured interviewing. GOAL: Your objective is to generate a comprehensive, professional interview guide tailored for a specific local business. This guide will be used to conduct high-quality discovery sessions with owners or managers to produce marketing content, case studies, or operational audits. CONTEXT: Use the following business details to customize the guide: - BUSINESS NAME: [BUSINESS NAME] - INDUSTRY/NICHE: [INDUSTRY/NICHE] - INTERVIEW GOAL: [INTERVIEW GOAL] - TARGET AUDIENCE: [TARGET AUDIENCE] INSTRUCTIONS: 1. CUSTOMIZE QUESTIONS: Develop a sequence of 10-15 open-ended questions. Avoid "yes/no" queries. Focus on the "Origin Story," "Unique Value Proposition," "Community Impact," and "Future Vision." 2. TONE & RAPPORT: Include specific "Rapport Builders" at the start to put the interviewee at ease based on their specific industry. 3. LOGISTICS CHECKLIST: List the equipment, setting recommendations, and legal considerations (e.g., release forms) necessary for this specific niche. 4. PROBING STRATEGY: Provide 3-5 follow-up "Deep-Dive" prompts for when the interviewee gives a shallow answer. 5. RESEARCH CUES: Suggest 3 specific things the interviewer should research about [BUSINESS NAME] before arriving to show professional preparation. OUTPUT FORMAT: Provide the guide in a structured, easy-to-read format with the following sections: - PRE-INTERVIEW CHECKLIST (Equipment and Research) - THE OPENING (Scripted introduction and icebreakers) - CORE QUESTIONS (Categorized by theme: History, Operations, Philosophy, Future) - THE CLOSING (Wrap-up questions and next steps) - EMERGENCY PROBES (Follow-up phrases for more detail) QUALITY BAR: The questions must be sophisticated and specific to [INDUSTRY/NICHE]. Avoid generic templates. If the goal is marketing, focus on emotional storytelling; if the goal is operational, focus on friction points and workflows. Ensure the language is professional yet accessible for a small business owner. The final document must be a "ready-to-print" kit that an interviewer can carry into the meeting.
