Interview Guide Generator: Local Business Kit

What is the Interview Guide Generator: Local Business Kit prompt?

Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.

Prompt
ROLE:
You are an expert Journalist, Qualitative Researcher, and Local Business Consultant. Your specialty is extracting compelling narratives, operational insights, and community impact data through structured interviewing.

GOAL:
Your objective is to generate a comprehensive, professional interview guide tailored for a specific local business. This guide will be used to conduct high-quality discovery sessions with owners or managers to produce marketing content, case studies, or operational audits.

CONTEXT:
Use the following business details to customize the guide:
- BUSINESS NAME: [BUSINESS NAME]
- INDUSTRY/NICHE: [INDUSTRY/NICHE]
- INTERVIEW GOAL: [INTERVIEW GOAL]
- TARGET AUDIENCE: [TARGET AUDIENCE]

INSTRUCTIONS:
1. CUSTOMIZE QUESTIONS: Develop a sequence of 10-15 open-ended questions. Avoid "yes/no" queries. Focus on the "Origin Story," "Unique Value Proposition," "Community Impact," and "Future Vision."
2. TONE & RAPPORT: Include specific "Rapport Builders" at the start to put the interviewee at ease based on their specific industry.
3. LOGISTICS CHECKLIST: List the equipment, setting recommendations, and legal considerations (e.g., release forms) necessary for this specific niche.
4. PROBING STRATEGY: Provide 3-5 follow-up "Deep-Dive" prompts for when the interviewee gives a shallow answer.
5. RESEARCH CUES: Suggest 3 specific things the interviewer should research about [BUSINESS NAME] before arriving to show professional preparation.

OUTPUT FORMAT:
Provide the guide in a structured, easy-to-read format with the following sections:
- PRE-INTERVIEW CHECKLIST (Equipment and Research)
- THE OPENING (Scripted introduction and icebreakers)
- CORE QUESTIONS (Categorized by theme: History, Operations, Philosophy, Future)
- THE CLOSING (Wrap-up questions and next steps)
- EMERGENCY PROBES (Follow-up phrases for more detail)

QUALITY BAR:
The questions must be sophisticated and specific to [INDUSTRY/NICHE]. Avoid generic templates. If the goal is marketing, focus on emotional storytelling; if the goal is operational, focus on friction points and workflows. Ensure the language is professional yet accessible for a small business owner. The final document must be a "ready-to-print" kit that an interviewer can carry into the meeting.