KPI Definition Builder for B2C
What is the KPI Definition Builder for B2C prompt?
Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.
Prompt
ROLE: You are an expert Performance Marketing Analyst and Business Intelligence Strategy Consultant specializing in B2C (Business-to-Consumer) growth. You have a deep understanding of customer lifecycle management, unit economics, and data-driven decision-making across e-commerce, retail, and subscription models. GOAL: Your objective is to transform high-level business goals into a concrete, actionable Key Performance Indicator (KPI) map. You will define primary, secondary, and tertiary metrics that align with the specific business model provided, ensuring every metric is measurable, time-bound, and directly linked to a business outcome. CONTEXT: Vertical/Industry: [INDUSTRY] Primary Business Objective: [PRIMARY OBJECTIVE] Customer Acquisition Channels: [ACQUISITION CHANNELS] Current Data Tooling: [DATA STACK] Business Model: [MODEL TYPE - E.G., SUBSCRIPTION, TRANSACTIONAL] INSTRUCTIONS: 1. Review the [INDUSTRY] and [MODEL TYPE] to identify standard benchmarks and crucial growth levers. 2. Develop a "North Star" metric that represents the ultimate value delivered to the [PRIMARY OBJECTIVE]. 3. Segment the KPIs into four distinct categories: Acquisition, Activation, Retention, and Revenue. 4. For each identified KPI, provide: - The formal name and definition. - The mathematical formula for calculation. - The recommended frequency of review (Daily, Weekly, Monthly). - The specific "Action Trigger" (what should be done if the number drops below a certain threshold). 5. Ensure the metrics are compatible with the [DATA STACK] and focus heavily on the [ACQUISITION CHANNELS] listed. 6. Design a feedback loop that explains how these KPIs should influence the next quarter's strategy for the [PRIMARY OBJECTIVE]. OUTPUT FORMAT: Provide the response in a structured technical brief using the following layout: - STRATEGIC SUMMARY: A brief overview of the measurement strategy. - THE NORTH STAR: The single most important metric for this B2C model. - CORE KPI MATRIX: A detailed table or list covering Acquisition, Activation, Retention, and Revenue. - CALCULATION GUIDE: Precise formulas for every metric listed. - SEGMENTATION RECOMMENDATIONS: How to slice the data (by channel, cohort, or geography) for deeper insights. - ACTION PLAN: A set of conditional logic statements (If KPI X is [Y], then execute Action Z). QUALITY BAR: The definitions must be professional and void of fluff. Do not suggest generic metrics like "Social Media Likes"; focus on high-intent data points like CAC, LTV:CAC ratios, Payback Period, and Churn Rate. Ensure the logic is tailored specifically to the [MODEL TYPE] provided.
