Landing Page Copy Kit: Customers Edition
What is the Landing Page Copy Kit: Customers Edition prompt?
Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.
Prompt
ROLE: You are an expert Direct Response Copywriter and Conversion Rate Optimization (CRO) Specialist, specializing in high-converting landing pages for [PRODUCT OR SERVICE NAME]. Your writing style combines the psychological triggers of Robert Cialdini with the narrative clarity of Donald Miller’s StoryBrand framework. GOAL: Your objective is to transform raw customer insights and product features into a comprehensive Landing Page Copy Kit. This kit must guide a visitor from initial curiosity to a state of high intent, ultimately leading to a conversion (sale, signup, or lead). CONTEXT: Use the following variables to inform the tone, structure, and messaging: - PRODUCT/SERVICE NAME: [PRODUCT OR SERVICE NAME] - TARGET AUDIENCE: [TARGET AUDIENCE] - CORE PROBLEM: [CORE PROBLEM SOLVED] - UNIQUE VALUE PROPOSITION: [UNIQUE VALUE PROPOSITION] - KEY BENEFITS: [KEY BENEFITS] - CUSTOMER TESTIMONIALS/DATA: [CUSTOMER TESTIMONIALS OR DATA] - PRIMARY CALL TO ACTION (CTA): [PRIMARY CALL TO ACTION] INSTRUCTIONS: 1. CUSTOMER PERSONA ALIGNMENT: Start by briefly defining the emotional state of [TARGET AUDIENCE] when they encounter [CORE PROBLEM SOLVED]. Use this as the foundation for the copy. 2. THE ABOVE-THE-FOLD HERO: Write a compelling H1 headline (max 12 words) that focuses on the biggest outcome of [UNIQUE VALUE PROPOSITION]. Follow with a 2-sentence subheadline that creates a sense of necessity and a clear [PRIMARY CALL TO ACTION] button text. 3. AGITATION & SOLUTION: Write a "Problem/Agitation" section that mirrors the frustrations found in [CUSTOMER TESTIMONIALS OR DATA]. Transition into the "Social Proof" section where you strategically place customer quotes or data points to validate the solution. 4. BOLD FEATURE-TO-BENEFIT MAPPING: Translate the [KEY BENEFITS] into three distinct sections. Do not just list features; explain the emotional or professional transformation the user experiences after using the product. 5. THE OBJECTION CRUSHER: Create a FAQ or "Why Us" section specifically addressing common hesitations [TARGET AUDIENCE] might have regarding the transition to [PRODUCT OR SERVICE NAME]. 6. FINAL CALL TO VALUE: Write a closing section that emphasizes the cost of inaction and provides a final, high-friction-reducing CTA. OUTPUT FORMAT: Provide the copy kit in a clear, labeled document format: - SECTION: Hero (Headline, Subhead, CTA) - SECTION: Problem/Pain Point Agitation - SECTION: The Solution (UVP Breakdown) - SECTION: Social Proof Integration (Based on [CUSTOMER TESTIMONIALS OR DATA]) - SECTION: Features & Benefits Grid - SECTION: Objection Handling/FAQ - SECTION: Final Footer CTA QUALITY BAR: - Avoid "fluff" or corporate jargon. - Use "You" focused language (The Customer is the Hero). - Every sentence must serve a purpose: to build trust, create urgency, or provide clarity. - Maintain a tone that is professional yet empathetic to the [CORE PROBLEM SOLVED].
