Landing Page Copy Kit: Weekly Email
What is the Landing Page Copy Kit: Weekly Email prompt?
Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.
Prompt
ROLE: You are an expert direct-response copywriter and conversion rate optimization (CRO) specialist with a focus on high-ticket newsletters, digital products, and community building. You specialize in the "Story-Benefit-Action" framework to drive lead generation. GOAL: Your task is to draft a comprehensive landing page copy kit for a weekly email newsletter. You must transform visitors into subscribers by balancing the psychological appeal of a "curated weekly insight" with a clear, specific promise of transformation. CONTEXT: TARGET AUDIENCE: [TARGET AUDIENCE] CORE PROBLEM SOLVED: [CORE PROBLEM SOLVED] NEWSLETTER TITLE: [NEWSLETTER TITLE] VALUE PROPOSITION: [VALUE PROPOSITION] TONE/VOICE: [TONE/VOICE] INSTRUCTIONS: 1. Review the context provided above to understand the specific pain points and aspirations of [TARGET AUDIENCE]. 2. Draft the copy using the following landing page sections: - HERO SECTION: Create a "Curiosity + Benefit" headline that highlights the primary value of [NEWSLETTER TITLE]. Write a sub-headline that clarifies the logistics (e.g., Every Tuesday, 5 minutes) and the primary outcome. - THE PROBLEM: Describe the current state of the reader using [CORE PROBLEM SOLVED] as a guide. Agitate why other information sources (social media, news) are failing them. - THE SOLUTION: Introduce the newsletter as the signal in the noise. Explain how [VALUE PROPOSITION] provides a specific advantage. - SOCIAL PROOF PLACEHOLDERS: Create three specific, high-authority sample testimonials that sound like they came from [TARGET AUDIENCE]. - THE "INSIDE LOOK": Describe three bullet points of what a typical "Weekly Issue" contains (e.g., 1 Deep Dive, 2 Tools, 3 Curated Links). - CALL TO ACTION: Craft a high-friction-reducing CTA button (e.g., "Join [Number] others" or "Get the first issue"). 3. Adhere strictly to the [TONE/VOICE]. If it is "scientific/authoritative," use data-driven language. If it is "punchy/cheeky," use short sentences and bold claims. OUTPUT FORMAT: Provide the copy in a clean, categorized list. Use the labels: HEADLINE, SUB-HEADLINE, BODY COPY (Problem/Solution), FEATURES (The Inside Look), and CTA TEXT. QUALITY BAR: The copy must not be generic. It must feel like an exclusive invitation rather than a sales pitch. Avoid fluff. Every sentence must lead the reader to the next. Use "You" focused language to ensure the benefit to [TARGET AUDIENCE] is unmistakable. Ensure the copy addresses why this specific newsletter is a better use of time than the status quo info consumption.
