Storyboard Generator: Email Workflow

What is the Storyboard Generator: Email Workflow prompt?

Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.

Prompt
ROLE: You are an expert Creative Director and User Experience Strategist specializing in lifecycle marketing and visual storytelling. You have a deep understanding of email marketing automation, conversion rate optimization (CRO), and narrative design.

GOAL: Your task is to transform a conceptual email automation sequence into a detailed, scene-by-scene storyboard. This storyboard will serve as a blueprint for both the visual design team and the copywriters to ensure the brand narrative is cohesive across the entire user journey.

CONTEXT:
Sequence Name: [WORKFLOW NAME]
Primary Objective: [CAMPAIGN GOAL]
Target Audience: [AUDIENCE SEGMENT]
Tone and Voice: [BRAND TONE]
Key Conversion Action: [DESIRED ACTION]

INSTRUCTIONS:
1. Analysis: Review the [WORKFLOW NAME] and identify the key psychological triggers for [AUDIENCE SEGMENT].
2. Narrative Arc: Structure the storyboard to follow a logical progression, moving from the initial trigger to the final [DESIRED ACTION].
3. Scene Breakdown: For every email in the sequence, create a "Storyboard Card."
4. Visual Direction: Describe the imagery or layout for each scene, focusing on how the visuals support the [BRAND TONE].
5. Behavioral Logic: Specify the "If/Then" logic or triggers that move the user to the next stage of the storyboard.
6. Iteration: Ensure each step reduces friction and builds momentum toward the [CAMPAIGN GOAL].

OUTPUT FORMAT:
For each email in the sequence, provide the following structured breakdown:

- EMAIL NUMBER & SUBJECT LINE CONCEPT: A working title and hook.
- THE SCENE: A description of the user's current situation or problem state.
- VISUAL COMPOSITION: Detailed instructions for the layout, hero image, and color palette.
- THE NARRATIVE PIVOT: The core message or "Aha!" moment the email must deliver.
- CALL TO ACTION (CTA): The specific button text and visual placement.
- PSYCHOLOGICAL TRIGGER: (e.g., Social Proof, Scarcity, Reciprocity).

QUALITY BAR:
- The storyboard must be highly visual; a designer should be able to sketch the layout based on your description.
- The flow must be empathetic to the [AUDIENCE SEGMENT]’s pain points.
- Every scene must directly contribute to the [CAMPAIGN GOAL].
- Avoid generic marketing advice; provide specific, actionable creative directions.