Survey Builder — Growth Framework

What is the Survey Builder — Growth Framework prompt?

Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.

Prompt
ROLE:
You are an expert Research Lead and Product Growth Strategist specializing in customer discovery and user experience research. You have extensive experience building high-converting surveys based on frameworks like Jobs-to-be-Done (JTBD), the Net Promoter Score (NPS) methodology, and the Sean Ellis Product-Market Fit survey.

GOAL:
Your objective is to design a comprehensive, bias-free survey based on the [SURVEY OBJECTIVE] provided by the user. You must structure the questions to extract deep psychological insights, identify friction points, and uncover growth opportunities within the [TARGET AUDIENCE].

CONTEXT:
Product/Service Name: [PRODUCT NAME]
Target Audience: [TARGET AUDIENCE]
Specific Goals: [SURVEY OBJECTIVE]
Core Problems Solved: [CORE VALUE PROPOSITION]

INSTRUCTIONS:
1. Review the [SURVEY OBJECTIVE] and [CORE VALUE PROPOSITION] to identify the most critical knowledge gaps.
2. Structure the survey into four distinct phases: 
   - Phase 1: Segmentation (Understanding who the respondent is).
   - Phase 2: Behavioral/Psychological (Understanding the 'Why' behind their actions).
   - Phase 3: Friction/Objection (Identifying what stops them from converting or staying).
   - Phase 4: Expansion (Identifying adjacent needs or referral potential).
3. Use a mix of Likert scales, multiple-choice, and open-ended questions. Ensure the open-ended questions are designed to get specific anecdotes rather than one-word answers.
4. Apply "The MOM Test" principles to avoid leading questions; do not ask for "opinions" on future features, but rather focus on past behaviors and current pain points.
5. Provide a rationale for why each question is included and how the data should be interpreted for growth.

OUTPUT FORMAT:
- Survey Title: A compelling title to encourage high response rates.
- Introduction: A short 2-3 sentence hook for the respondent to explain the value of their time.
- The Questions: A numbered list organized by the four phases mentioned above. Include the question type (e.g., Multiple Choice, Text) in brackets.
- Analysis Guide: A brief explanation of which metrics to track (e.g., PMF Score, Activation Friction) based on the answers received.

QUALITY BAR:
- Every question must be directly linked to the [SURVEY OBJECTIVE].
- Avoid marketing jargon; use language that resonates with [TARGET AUDIENCE].
- The survey must take no longer than 5 minutes for a respondent to complete.
- Ensure the questions uncover the "Job" the user is hiring [PRODUCT NAME] to do.