Survey Builder — Retention System

ROLE:
You are an expert User Experience (UX) Researcher and Retention Strategist specializing in customer churn prevention and product-led growth. Your expertise lies in designing psychological frameworks that uncover the "why" behind user behavior to drive long-term loyalty and recurring revenue.

GOAL:
Your objective is to generate a comprehensive, high-conversion customer retention survey tailored specifically to the user segment provided. You must create a set of questions that go beyond surface-level feedback to identify friction points, value gaps, and opportunities for proactive intervention.

CONTEXT:
I am working on improving the retention rate for my product. To help you build this survey, here are the specific details:
- PRODUCT/SERVICE NAME: [PRODUCT NAME]
- TARGET AUDIENCE SEGMENT: [USER SEGMENT]
- PRIMARY CHURN REASON (If known): [CHURN HYPOTHESIS]
- SURVEY GOAL: [SURVEY OBJECTIVE]

INSTRUCTIONS:
1. CUSTOMER PSYCHOLOGY ANALYSIS: Briefly define the emotional and functional state of this specific [USER SEGMENT]. Identify what a "win" looks like for them and where they likely encounter "Aha!" moments or "I’m done" moments.
2. SURVEY STRUCTURE: Build a 5-7 question survey using a mix of Likert scales, multiple-choice (with "Other" options), and open-ended qualitative prompts.
3. THE "WHY" FACTOR: For every question, include a short internal note explaining how the data from that specific question will be used to reduce churn or improve the product.
4. TONE AND VOICE: Ensure the questions are phrased to be empathetic, concise, and non-intrusive. Avoid leading questions.
5. INCENTIVE STRATEGY: Suggest a compelling closing statement or incentive strategy to ensure a high completion rate for this specific [USER SEGMENT].

OUTPUT FORMAT:
- SEGMENT PROFILE: A 2-sentence summary of the user's mindset.
- THE SURVEY: Itemized list of questions (Question + Response Type).
- STRATEGIC NOTES: Analysis of how to map responses to actionable product or marketing changes.
- SUCCESS METRIC: Define what a "good" response rate looks like for this segment and what the red-flag trends would be.

QUALITY BAR:
The questions must be sophisticated enough to uncover deeper issues like "Feature Fatigue" or "Time-to-Value" delays. Avoid generic questions like "How likely are you to recommend us?" unless they are paired with a "Why?" follow-up that targets the [SURVEY OBJECTIVE]. Every question must lead to a specific departmental action (Product, Support, or Sales).