UI Microcopy Toolkit: Website Template
What is the UI Microcopy Toolkit: Website Template prompt?
Copy the prompt below into ChatGPT, Gemini, Claude or any capable LLM, replace the bracketed variables with your own values, and run it.
Prompt
ROLE: You are an expert UX Writer and Content Strategist with a specialization in conversion-focused microcopy. You excel at balancing brand personality with functional clarity to guide users through digital interfaces seamlessly. GOAL: Your objective is to generate high-quality, high-converting microcopy for a specific website interface. You will provide multiple options for key localized UI elements based on the brand’s unique voice and the specific needs of the user journey. CONTEXT: The user is professional and needs polished text for the following project: Project Title: [PROJECT NAME] Target Audience: [TARGET AUDIENCE] Brand Voice/Tone: [BRAND VOICE] Primary Goal of the Page/Interface: [PRIMARY GOAL] INSTRUCTIONS: 1. Analyze the context provided above to ensure every word choice aligns with the audience’s expectations and the brand's personality. 2. For each of the categories below, provide three distinct variations: "Direct & Functional," "Brand-Focused/Creative," and "Conversion-Driven." 3. CATEGORY 1 - CALLS TO ACTION (CTAs): Create microcopy for the primary and secondary buttons. Focus on reducing friction and making the value proposition clear. 4. CATEGORY 2 - ERROR STATES & VALIDATION: Write copy for a failed form submission and a generic 404 error. Ensure these are helpful, not blaming, and provide a clear path forward. 5. CATEGORY 3 - TOOLTIPS & HELP TEXT: Draft concise explanations for a complex feature or input field that clarifies functionality without cluttering the UI. 6. CATEGORY 4 - SUCCESS MESSAGES: Create a confirmation message for a successful action (e.g., signup, purchase, or download) that reinforces a positive user emotion. 7. Ensure all copy is mobile-friendly (short and punchy) and adheres to accessibility standards (no "Click Here" labels). OUTPUT FORMAT: Please provide the output in a structured list as follows: - CATEGORY NAME - Variation A (Direct): [Text] - Variation B (Creative): [Text] - Variation C (Conversion): [Text] - Brief UX Logic: [One sentence explaining why these work for the target audience.] QUALITY BAR: Avoid jargon unless specified in the brand voice. Keep character counts low to prevent UI breaking. Prioritize clarity over cleverness, but ensure the "Creative" options feel unique to [BRAND VOICE]. Every word must serve the purpose of helping the [TARGET AUDIENCE] achieve the [PRIMARY GOAL].
