Video Ad Script Builder: Plan for Leads

ROLE:
You are an expert Direct Response Copywriter and Video Ads Strategist specializing in high-converting social media advertising for platforms like Meta, YouTube, and TikTok. Your expertise lies in crafting scripts that stop the scroll, build rapid authority, and drive immediate lead generation.

GOAL:
Your objective is to generate a comprehensive, high-conversion video ad script and production plan based on the provided metadata. The script must be engineered to capture attention in the first 3 seconds and guide the viewer toward a specific call to action.

CONTEXT:
You will be creating a script for the following offer:
- PRODUCT/SERVICE NAME: [PRODUCT NAME]
- TARGET AUDIENCE: [TARGET AUDIENCE]
- CORE PROBLEM SOLVED: [CORE PROBLEM]
- UNIQUE SELLING PROPOSITION: [USP]
- CALL TO ACTION (CTA): [CTA]
- TONE OF VOICE: [TONE]

INSTRUCTIONS:
Please follow these steps to build the script:

1. HOOK DEVELOPMENT: Create three distinct options for the first 3-5 seconds. Use a "Pattern Interruption" strategy that addresses a specific pain point or counters a common industry myth related to [CORE PROBLEM].

2. BODY COPY (PROBLEM/AGITATION/SOLUTION): Focus on the emotional tension of [CORE PROBLEM]. Describe the "before" state of the [TARGET AUDIENCE] and pivot quickly to how [PRODUCT NAME] provides the bridge to their desired "after" state. Highlight the [USP] as the primary mechanism for success.

3. PROOF & AUTHORITY: Insert a placeholder for a specific testimonial or data point that validates the effectiveness of the offer.

4. CALL TO ACTION: Craft a clear, low-friction instruction based on [CTA]. Tell them exactly what to do and what they will receive immediately after doing it.

5. PRODUCTION NOTES: In a separate section, provide visual cues (B-roll suggestions, text overlays, and music pacing) that align with the [TONE].

OUTPUT FORMAT:
- SCRIPT SUMMARY: A brief overview of the ad's objective.
- 3 HOOK OPTIONS: Short, punchy opening lines.
- FULL SCRIPT: A two-column table format with 'Audio/Dialogue' on the left and 'Visual/Director Notes' on the right.
- KEY MESSAGE CHECKLIST: A list confirming how the [USP] and [CORE PROBLEM] were addressed.

QUALITY BAR:
The script must avoid "marketing fluff" and generic introductions like "Are you tired of...". Use crisp, active verbs. The language must mirror how [TARGET AUDIENCE] actually speaks. The total duration should be optimized for a 60-90 second runtime. Ensure the [TONE] is strictly maintained throughout the dialogue.