What has AI actually changed for you this quarter? Real answers only

Not looking for hype. I want to know what genuinely shifted in your business in the last three months because of AI, and what turned out to be a waste of time. I'll start. Changed: research that used to take me an afternoon takes twenty minutes, and the quality is higher because I stop being lazy at hour two. Waste of time: trying to automate my own writing — I still write everything myself, it's faster than editing something almost right. Your turn.