Design

Persona

Also known as: personas, character

In one line

A defined personality, role, and voice given to an AI assistant.

What does Persona mean?

Personas make AI feel human and consistent. On SynaBot, each specialist assistant has a persona — a role, a name, a headshot, and a tone.

A real-world example

SASHA is the SynaBot persona for a paid-media manager: direct, data-driven, sceptical of vanity metrics.

Related terms