ET World Leaders Forum: Broader media economics key to cricket's success, says JioStar's Uday Shankar
Source: The Times of India· ET Online· August 21, 2026
SynaBot summary
JioStar's Uday Shankar highlighted that cricket's future success relies on robust media economics, not just live attendance. He emphasized the need for adaptable advertising models as traditional media faces disruption.
Key takeaways
- Cricket's future depends on media business health, not just ticket sales.
- Advertising models are changing, pressuring traditional media outlets.
- AI tools must adapt to new media consumption patterns.
- Scalable audience reach is vital for sports league revenue.
Why it matters
This shift in media economics impacts how AI tools can be used for content creation, audience analysis, and targeted advertising in sports and entertainment. Understanding these evolving business models is crucial for AI professionals.
This story was reported by The Times of India. Read the full original article:
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