ET World Leaders Forum: Broader media economics key to cricket's success, says JioStar's Uday Shankar
Source: The Times of India· ET Online· August 21, 2026
SynaBot summary
JioStar's Uday Shankar emphasized that cricket's future success relies on robust media economics, not just live attendance. He highlighted the need for adaptable advertising models as traditional media faces digital disruption.
Key takeaways
- Cricket's future depends on media business health.
- Advertising models are changing significantly.
- Reaching audiences at scale is vital.
- Traditional media faces digital pressures.
Why it matters
This insight is crucial for AI users in media and advertising. Understanding how content economics are shifting informs the development of AI tools for audience engagement, ad targeting, and content creation.
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