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AI AgentMarketing ~60–120 tokens per run

Compliance & Claims Agent

Scans your marketing copy for unsupported claims and risky wording, and rewrites them safely.

By Mark Barclay · Last updated

Most risky marketing copy isn't deliberately misleading — it's a superlative nobody checked and a statistic with no source. This agent finds them before a regulator or a competitor does.

Key takeaways

  • Extracts every claim, not just the obvious ones.
  • Rates risk from minor puffery to critical guaranteed-outcome claims.
  • Proposes a safer rewrite that keeps the selling point intact.
  • Guidance only — it does not replace legal review.

Run the Compliance & Claims Agent

Scans your marketing copy for unsupported claims and risky wording, and rewrites them safely.

Sharpens which rules apply
~60–120 tokensNothing is sent or published without your approval

How does the Compliance & Claims Agent actually run?

It runs as a pipeline, not a conversation. When you press run, the agent works through 4 steps on SynaBot's servers and returns a structured deliverable rather than a chat reply.

  1. 1Collecting the copy
  2. 2Extracting every claim made
  3. 3Testing each claim for substantiation
  4. 4Flagging risk and drafting safe rewrites

How do I use the Compliance & Claims Agent?

  1. 1.Enter a page URL, or paste the copy directly.
  2. 2.Name your sector so the right rules are weighted.
  3. 3.Review the claims audit table and the highest-risk wording.
  4. 4.Approve to have the full copy rewritten safely.

What's the difference between an AI Agent and an AI Assistant?

An AI Assistant is a conversation: you ask, it answers. An AI Agent is a program: you give it an input, it executes a multi-step plan on its own — fetching, extracting, scoring, drafting — and returns a finished deliverable. Where the Compliance & Claims Agent would produce something you'd send or publish, it stops and waits for your approval first.

Is it safe to use with business data?

Yes, within sensible limits. The agent only sees what you paste or the public URLs you supply, it runs on business-tier models that don't train on your inputs, and it never gains write access to your systems. Any draft it produces stays on your screen until you choose to use it. Don't paste anything you wouldn't share with an external consultant.

Last reviewed July 2026 by Mark Barclay, founder of SynaBot.

Compliance & Claims Agent — FAQs

Is the Compliance & Claims Agent legal advice?

No. It applies general advertising-standards principles to your copy and flags risk, but it is not a substitute for review by a qualified professional in your jurisdiction.

What counts as a risky claim?

Absolute or guaranteed outcomes, health and financial promises, unsupported superlatives like 'the best' or 'number one', comparative claims with no source, and statistics with no citation.

Can it check a live page?

Yes. Enter the page URL and the agent fetches the public copy itself, or paste the text if the page is not yet live.

What does a claims audit cost?

Around 60–120 tokens, plus roughly 45 more if you approve the full safe rewrite.